Why Publish Your Advertisement in the Newspaper

Newspaper advertisements have an advantage over the other advertising platforms. They approach specific targeted groups. .

Newspapers are Released Frequently: Newspapers are published on an either weekly or daily basis, so your advertisement can be published quickly.

Targeted Audience: Newspapers have an area targeted audience due to the fact they are available local and nationally.

Broad Reach: The content inside a newspaper is targeted for many different people, meaning more eyes will see the advertisement.

Active Audience: Newspaper readers are actively looking for coupons and sales when reading the paper.

Engagement: Newspaper ads have the highest media engagement compared to other advertising platforms such as radio and magazines.

Cost: Newspaper ads are affordable compared to other advertising platforms.

Customizable: Advertisements can be customized from a variety of different ad sizes to fit your needs.

Types of Newspaper Advertisements

There are a few ways to display your advertisement in the newspaper. Your advertisement can be displayed either digitally or in print with the option of color or black and white.

Display Advertisements: An advertisement appearing at any place on the newspaper page.

Classified Advertisements: An advertisement placed in a category directed towards those reading the section.

Insert: A full page removable advertisement inside the newspaper and attracts readers.

How to Create the Best Advertisement for Your Company

There are numerous factors that come into place when creating your newspaper advertisement. Deciding on how you want to market your product will help reach more audiences. .

Location: Newspapers can be sold locally or nationally.

Company: There are over 1,200 daily newspaper companies to suite your target audience.

Online or Print: Advertisements can be placed on the printed version or on a newspapers’s website.

Length: How long would you like your advertisement to run in the newspaper for? A week? A month? Newspapers will have rate cards with timelines of potential spots.

Design: Decide if your ad will be a display, insert or shown in the classifieds section of the newspaper depending on your target audience.

What Access To Media Offers

The Creative Team at Access to Media offers many types of digital marketing services that can assist you when planning out your advertising campaigns. Our staff is committed to helping your brand stand out amongst its competitors by creating top-notch creative that can be easily perceived to the public eye. Proper placement and branding of your company are imperative when attempting to establish a loyal and consistent client following. Contact Access to Media today and let us help with all of your digital marketing needs!

Sources: Macromark, Smart Captial Mind, avada, Slfp